Hi, I'm Ida, founder of Ode Daily.

Four years ago I began my journey on a plant based diet. Industrial meat is the single biggest cause of deforestation globally, and by centering my plate around plants, I would be doing my part to reduce my impact on the planet.

When transitioning to a plant-based lifestyle, which for me meant eating mostly plants and less of the other stuff, I started reading the science behind what vitamins and minerals I could potentially be missing. 

During my research, I learned that deficiencies are caused by so much more than diet including by lifestyle, skin color, age and reasons like the low mineral content in our depleted soil. If I wanted to feel my best, I needed to supplement to bridge any gaps in my nutrition and lifestyle.

As I learned more, my supplement regime started looking like a military operation, with bottles of pills lining up on my kitchen counter. Despite my best efforts, there were days I would run out of the house, get home late at night and the last thing I wanted to do was swallow some horse pills. These supplements sat for months on my kitchen counter. I thought there must be a better way.

This is where Ode began. 

After 3 years of research and working with nutritionists, scientists and researchers to cross check the science to ensure we were using the most effective vegan forms of vitamins on the market, we developed what is now Ode Daily.

Ode’s mission is to support those looking to reduce their meat consumption feel their very best. By centering our plate with plants, we are not only reducing our carbon footprint, recent research has also showed the benefits of a whole foods plant based diet for long-term health.

Although the B vitamins get all the attention when it comes to deficiencies, supplementing is important no matter what your diet. For example, 70% of the US population is deficient in the essential vitamin D. If you are over the age of 30, you should likely be supplementing with calcium, and if you don’t eat seaweed daily, you probably need to supplement the ever important iodine for thyroid health. The list goes on.

This is why I created ode. An easy, grab-and-go powder you mix with half a cup of water and drink on the go. All your daily vitamins are sorted in a tasty drink.

This is an ode to you.

Ida Almasi

Founder & CEO


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